Art direction, Key visual
Singapore Writers Festival 2016
  • Client National Arts Council Singapore
  • Partner Organisation of Illustrators Singapore
  • Year 2016

The 2016 Singapore Writers Festival (SWF) delves into the multi-faceted human condition with the theme, Sayang. A Malay word with multiple layers of meaning, it is used as a term of endearment, expressing effusive love and adoration. At the same time, it can also refer to pity and a bittersweet sense of lost opportunities.


I provided art direction and illustration for the key visual, which was adapted into all festival collaterals, digital platforms and on-site dressing.