Animation, Interactive

Maki-San website

  • Agency Kinetic Singapore
  • Creative director Pann Lim
  • Art director Jack Tan, Esther Goh, Pann Lim
  • Writer Eugene Tan
  • Programmer Noel Chan, Bagus Kuncoro
  • Year 2012

Maki-San is Singapore’s first ever fully customizable sushi store. Being offered a wide selection of fresh ingredients, diners can pick and choose precisely what goes into their Maki. To make the customization angle fun, we designed an interactive and quirky “Maki customizer”. Users could pick their own ingredients, to make a musical animation which could then be sent to friends and family. No two animations are quite the same, just like how every Maki roll is so unique.