Art direction, Key visual

Huayi 2021

  • Client Esplanade
  • Year 2020

Huayi Chinese Festival of Arts is an annual festival held during Chinese New Year at Esplanade – Theatres on the Bay, Singapore’s national performing arts centre. The works curated range across a wide spectrum, from the traditional to the contemporary, the mainstream to the cutting-edge.

 

Interpreting the theme – arts is of sustenance; arts can nourish your soul – we chose to bring in aspects of our collective experience of the pandemic, endeavouring to deliver the programmes to the audience at home or have them da bao (to take away) it. The artwork is rich in symbolism and cultural significance, in particular all things related to the Year of the Metal Ox.