Rare Stripes
Illustration, Product

 

In a collective effort to raise awareness of the plight of wild tigers and save them from extinction, Tiger Beer, WWF and KENZO came together to create Rare Stripes, a limited edition collection that features designs by emerging designers Julienne Tan (Cambodia), Meryl Smith (US), Sean Lean (Malaysia) and myself (Singapore). Each of us were given two real tiger stories that inspired our artworks. 

The Rare Stripes collection was dropped at the KENZO Ginza Six store in Tokyo on 21 July 2018. All proceeds go towards WWF’s tiger conservation efforts.

Read more about the campaign here and here.

Agency: Marcel Sydney
Production: Good Company
Stills: Jordan Adams

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FEATURED ON

Hypebeast
i-D Magazine
Papermag
L'Officiel

L-R: Esther Goh, Julienne Tan, KENZO creative directors Humberto Leon and Carol Lim, Meryl Smith and Sean Lean
L-R: Esther Goh, Julienne Tan, KENZO creative directors Humberto Leon and Carol Lim, Meryl Smith and Sean Lean
Packaging for the collection
Packaging for the collection
Julienne Tan's design inspired by the last tiger of Cambodia
Julienne Tan's design inspired by the last tiger of Cambodia
Meryl Smith's design inspired by Filippa
Meryl Smith's design inspired by Filippa
Sean Lean's design inspired by Vladik
Sean Lean's design inspired by Vladik
Launch event at the KENZO Ginza Six store, Tokyo
Launch event at the KENZO Ginza Six store, Tokyo
Launch event at the KENZO Ginza Six store, Tokyo
Launch event at the KENZO Ginza Six store, Tokyo

 

 

Rare Stripes

 

UPORNY

The tiger that inspired my first design was Uporny, a young Amur tiger rehabilitated by WWF and fitted with a collar that transmitted valuable information like his location and eating habits. On his release back into the wild, he refused to leave his transport cage, earning him his name which means ‘stubborn’ in Russian.

Find out more about Uporny here.

Design inspired by Uporny
Design inspired by Uporny
Design inspired by Uporny
Design inspired by Uporny

 

 

Rare Stripes

 

KRISHNA

Krishna was born to the world’s most famous tigress, Machali, in Ranthambore National Park in India. Shy and weak, Krishna stayed by her mother’s side for her entire childhood and was eventually defeated by her siblings.

But Krishna made a huge come-back - by 2010, she had occupied the largest territory among all the tigresses in Ranthambore, and given birth to the most number of cubs. She is now the new Queen.

Find out more about Krishna here.

Design inspired by Krishna
Design inspired by Krishna

 

 

Behind the scenes in Cambodia
Behind the scenes in Cambodia
Behind the scenes in Cambodia
Behind the scenes in Cambodia
Behind the scenes in Cambodia
Behind the scenes in Cambodia


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