Maki-San, a popular sushi shop celebrates Christmas by offering turkey as one of its ingredients and a whopping year-long supply of maki rolls as grand prize for its Christmas campaign. To kickstart the campaign, Maki-San creates a fun-filled and quirky game where players fatten up a turkey by navigating it through a maze and consuming quintessential ingredients that go into maki rolls. Aptly named since turkeys make the sound "gobble gobble", players traverse through a maze and gobble down different ingredients of the special festive turkey-themed maki roll.
Agency: Kinetic Singapore
Creative director: Pann Lim
Art director: Esther Goh, Jack Tan
Copywriter: Eugene Tan
Illustrator: Esther Goh
Programmer: Bagus Kuncoro, Noel Chan
Account Director: Dennis Lim