Agency: Kinetic Singapore
Creative director: Pann Lim
Art director: Esther Goh, Jack Tan, Astri Nursalim, Gian Jonathan, Pann Lim
Copywriter: Eugene Tan
Photographer: Gian Jonathan
Programmer: Bagus Kuncoro
Forgetmenot.sg leads people into the world of one afflicted by the Alzheimer's Disease. How the sufferer's world is eroded by the disease can be experienced almost first hand as we journey through the website, which shows the day and recurring days of a sufferer, in continuous loops. The entire journey is experienced through animated GIFs, which aims to amplify the severity of the disease. Animated GIFs form the backbone of forgetmenot.sg and are seamlessly strung together in continuous loops as a life story of an Alzheimer's Disease sufferer. The resulting effect amplifies the symptoms and struggles of the unfortunate one stricken by the disease, which can be truly felt by the user and viewer.
Forget me not. Even when I do.
It's written on the faces of those afflicted by Alzheimer's disease. When we bring this closer to home, it can be your loved ones. Their lives go from a wonderful journey to a perpetual loop, and finally spiral into oblivion. That's not to say give up on them.
Even when they do. Forget them not.